The Less Desirables - Three Guys and A Guest

From Steven King's movies to the battle of iHoles and Androids - The Less Desirables had me going nuts as I sat in on their podcast this week.

Talking music, movies, sports, technology and beer in a no-holes-barred format is the speak of this group. Tim Beeman and Brain Attridge started TLDs about five years ago as the answer to the question "What about talking into a can?" The Less Desirables is growing by clicks and sounds here in the Triad and across the state.

Give one of The Less Desirables' podcasts a listen and if you are willing to settle into the 90+ minutes podcast you'll want to grab a beverage and perhaps a friend and hang on for a whale of a ride! This ain't your grandmother's podcast! I bet you'll quickly be clicking over to grab some of The Less Desirables' SWAG to mark your turf!

Ghost Email

My sister died last May. Today, I got an email from her...well, from her account. Apparently some SPAM bot has taken control of her old email account and sent me a link to a 'work from home' business opportunity. As freaky as this was, I'll just add it to the list with Facebook reminding me of her birthday every year - her profile is still up.

Note to self: make sure family has all of my internet profiles, email accounts, and website log-ins and passwords so they can care for those, after I'm gone and are ready for the digital death!

Seth Godin visits High Point University

This afternoon, I joined a few hundred people to hear Seth Godin as he conversed with and was interviewed by High Point University President, Nido R. Qubein.

We weren't allowed to take photos with Seth, so I went up to him afterwards, introduced myself and shook his hand. He is a very approachable man. Then at the urging of a rambunctious friend, we took our photo and accidentally captured Mr. Godin in the background.

Two Celebrities and Seth Godin

The conversation was pure Seth and played around, chased, and ran through the need for individuals to take 100% responsibility for their own life and destiny. Seth has said this many ways and his books constantly challenge us as leaders, marketers and business owners to let go of the old perceptions and patterns.

Seth Godin is passionate, focused and constantly asking "What if" and "Why?" My lesson learned from today is that we become what we embrace with our time and energy. If we want to be more creative - spend time around creative folks. If we want to be better at running a business, seek out successful business people.

I'm reminded of the old saying, "If you hang around the barber shop long enough, you're going to get a haircut." Where are we spending our time? What are we becoming?

Email, Facebook and More - Interactive Coffee Cup

Where do your friends/customers/clients start their day? Click on the checks below and find out... you might be surprised.




To learn more about Social Media Marketing visit ExactTarget.com/SFF

Socially Rude and The New Family Christmas Photo

Over at Netchicks Marketing blog, the new standard in family Christmas photos has been revealed!

I laughed and then I had one of those "things that make you go HUM moments." The blog post asks if smart phones are making us socially dumb. Good question. As I read, I realized that for many of us the word 'social' is being dramatically realigned to refer to...well...the stuff we do with our heads down into our smart phones.

Then I had a few more thoughts.

The presence of mobile devices has changed the way we interact. Is it "bad" or making us dumb? I read an interesting book last year The Shallows, by Nicolas Carr that suggests the problem is larger than mobile devices and dangerously close to causing a rewiring of our brains. Carr is a bit over zealous in his claims, but it's a good read and contains some great research.

As a public speaker, I would contend that the speaking environment has been dramatically changed by mobile devices and Social Media. Speakers once depending on word, vocal inflection and gestures to all work together in a precisely developed symphony of presentation that required rapt attention of the audience. We can no longer be assured that people are, at any given moment actually listening or watching us. What to do? We can strive to embrace the change and adapt to it - there are some interesting possibilities available - 

1. using other's Social clout to market your ideas and brand by inviting people to interact via Social Media

2. adopting a social vernacular to engage users. "This is tweet worthy"

3. providing short (less than 140 characters) points and quotes

4. letting people know when you need them to stop, look and listen

5. keep Social handles and hash tags visible throughout the presentation

Like it or not, Social Media and mobile devices are a means of communicating information, and what is a good presentation if not information that is educational, motivational and fun to share?

All of that said, we do need to balance our use of these devices and media and have a low tolerance for what we experience as rude behavior in social situations.

What do you consider rude smart phone behavior?

Coffee Table Tales - Sharing Ourselves

There was a time when coffee tables held the central place in our living rooms. Upon them rested the symbols of our lives. Scattered in plain sight, the magazines, books, and nick knacks of our interest quietly broadcast the message of who we were. You could tell a lot about us by our coffee table tops.

My childhood coffee table was made of 1970’s metal tube legs and glass. The top was a framed glass panel, revealing what appeared to be a star-burst pattern of small, rectangular tiles. The ‘tiles’ were actually a plastic sheet, molded and dyed to the pattern. We kept National Geographic magazine’s 3 or 4 most recent issues fanned out on the table. A center piece of plastic fern in a gold wooden dish was always slightly askew from the bumps and table top activity of us kids. If no guests were around, you would have seen the current homework project tossed into the mix. It wasn't uncommon to find green toy soldiers tucked into the fern or climbing down the metal gold legs.  If company was expected, the soldiers and homework were always replaced by Better Homes and Gardens and a sculptured ceramic ash tray. Ours was a coffee table that told the story of a modest family, intrigued by learning and with aspirations of being normal. My grandmother’s coffee table wasn't the same.

My grandmother’s living room (and it was her living room, even though my grandfather was allowed in to sit in his chair and watch the nightly news) sported a large, round cypress coffee table. Always on the top of it was a bowl of artificial fruit and a combination ash tray-candy dish. The ash tray was never used and the candy was off limits except to guests. You were not allowed to lean on, write on, put anything on top of or run near the table. Once a year, at Christmas, the center piece was replaced by a bowl full of gold and white ornaments. The table told a story of constant order, measured hospitality and fragile balance.

From what I can remember, the coffee tables of old served as statements – sometimes intended, often unconscious – of who we were. I don’t see as many coffee tables in living rooms today and lately have wondered if we might have found something else to take their place. When I look around I see a number of coffee table tops: Facebook, Pinterest, blogs, websites…. On these spaces we can broadcast much easier our likes, wants, feelings and interests. Posting a photo on Facebook, an emotive 140 characters on Twitter or a personal story on a blog all give us a means to set the table for others to see. So, today I’m wondering – what do my digital coffee tables tell about me? What do you see in the things spread before you on your friends and families spaces? How do you present yourself when you know friends are coming by your digital place?

Random thought: Is there a coffee table app? A virtual table with digital objects we could display to tell our momentary mood or story? Should there be?

Tar Heel Chapter PRSA - Connecting to Success! Presentation.

After an exciting dinner with the group of speakers lined up to share the stage tomorrow at the Annual PRSA NC Tar Heel Chapter Seminar - Connecting To Success, I'm even more honored to be a part of this year's presenters.

Here's our schedule for tomorrow:

Tonight I truly enjoyed meeting Mike Foley, Robert T. Youngblood, and Jennifer Curtis. Tomorrow will be a fantastic day - I can just FEEL it.

Wish me "Break A Leg!" 

More later...

Tweet, Tweet! Twitter.

Are you on Twitter? Have we done the Follow thing, yet? Leave me you Twitter ID in the comments and I'll gladly return the #Follow.

http://twitter.com/williamskim 

Going Social - It's Your Choice

Thinking about going 'social' on someone or about something? We've all been there - bad customer service, misrepresented products, lousy experience...the list goes on. However, I subscribe to the 'think it through' approach. Going Social on a brand or product has the potential to smudge a business's reputation, or even go viral and result in major loss of brand value. Social media IS marketing, so I need to remember that this isn't just about me venting and whining. Before I let a momentary frustration ignite my Social  fuse, I like to go through a checklist:

1. Have I made the business aware of my problem?

2. Did I contact customer service or management and try to get resolution?

3. Did I use a softer "I'm less than happy" approach on Social media first?

4. Did I give the experience some time (24 hrs) after the last attempt at resolution?

If my answer is 'yes' to all 4, I might just be forced to unleash y Social wrath on them...maybe, if it's worth my effort.

On a lighter note, here's a infographic that might help you with your Social Media posting via BreakingCopy.

An Open Letter to LinkedIn

Dear LinkedIn:

I do adore you, honestly. You are an almost perfect tool to assist my networking efforts. However, please refrain from offering me ads that are...well...a disconnect. My name may be Kim, but my gender is no secret. You know that. I am not, nor have I ever been, a woman. Honest.

Thanks.