Why Social Media is Different
"Traditional marketing focuses on what brands attempt to portray to consumers. Social media allows consumers to tell brands about themselves, while simultaneously increasing brand awareness by promoting interaction and a sense of community."
- Mary Rodgers, director of marketing communications, Cuisinart and Waring, at the 2010 Shopper Insights in Action Conference
Note: Thanks to Connie Chesner for sharing this with me. Visit her here.
- Mary Rodgers, director of marketing communications, Cuisinart and Waring, at the 2010 Shopper Insights in Action Conference
Note: Thanks to Connie Chesner for sharing this with me. Visit her here.