Technology and Marketing conferences are always intense. Both worlds rely heavily on innovation and creativity in the development of technology and thinking. Conferences, like our local Converge South -this week in Greensboro, NC, offer an abundance of information and ideas, which can, at times be overwhelming. It is part of the Conference experience - to be immersed in a flood of information. Over the years, I've tried to manage this flood by attending conferences with a specific set of goals. Tomorrow, I will go to Converge South with some simple and manageable goals
- Have fun.
- Meet 4 new people and connect with them under the agenda of following up after the conference.
- Have fun.
- Learn 1 new idea related to how Social Media empowers business to business sales - not just marketing, but how can sales people benefit?
- Have fun.
- Learn about a new technology or platform to be researched post conference,
- Have major fun.
That's my list... and so it goes. Do you approach conferences with clearly defined goals?