I flew Delta this past week and now I'm afraid of Lincoln , esurance and Fairfield. Here's how it happened.
|Delta Airlines Flight Safety Video|
During the take-off taxi, we were shown 3 advertisements prior to the safety video - Lincoln, esurance and Fairfield Inn. I get that. Airlines aren't able to make enough money on the ticket prices, so a little advertising revenue here and there is necessary. Then, right after take-off, but before the "you may now use your portable electronic devices" announcement, the video screens fired up again and showed us the same three ads. I tried to turn off the screen glaring at me from the headrest of the seat in front of me, but NOOOOOOOOOOOOO, I was a captive audience. Then it occurred to me - I was living a "Clockwork Orange" moment (if you are too young to know the movie reference, leave this post now and go watch the film. It's historically significant... well to my history, anyway.)
|1971 A Clockwork Orange|
Here's the rub, take-off is one of the most tense moments in the flying experience. Anyone who has given any thought to the process knows that if something goes wrong during those first few minutes of take-off - it is bad (we're talking THE END bad). So, if you want to program me to associate stress with your product or brand, show it to me when I'm at one of the most stressful moments of my travels. I had this same experience on my return flight as, well. Same timing. Same brands.
Thanks Delta. Thanks Lincoln, esurance and Fairfield. I now can't drive a Lincoln, insured by esurance to my meeting at the Fairfield without a nagging feeling that I might crash and die.
*Note - the limo that took me from the airport to the resort and back was - you guessed it - a Lincoln. I'm scarred for life.