Thinking about going 'social' on someone or about something? We've all been there - bad customer service, misrepresented products, lousy experience...the list goes on. However, I subscribe to the 'think it through' approach. Going Social on a brand or product has the potential to smudge a business's reputation, or even go viral and result in major loss of brand value. Social media IS marketing, so I need to remember that this isn't just about me venting and whining. Before I let a momentary frustration ignite my Social fuse, I like to go through a checklist:
1. Have I made the business aware of my problem?
2. Did I contact customer service or management and try to get resolution?
3. Did I use a softer "I'm less than happy" approach on Social media first?
4. Did I give the experience some time (24 hrs) after the last attempt at resolution?
If my answer is 'yes' to all 4, I might just be forced to unleash y Social wrath on them...maybe, if it's worth my effort.
On a lighter note, here's a infographic that might help you with your Social Media posting via BreakingCopy.