Sometimes even the most savvy Social Media user gets taught a lesson. I had mine recently at the hands of a stranger.
William (Bill) Gentry, of The Center for Creative Leadership, spoke to my Rotary Club recently. He walked up to me, called me by name and gave me a personalized and autographed copy of one of his books. Why? He and I had never met. However, the day before I had followed the Rotary Club's email announcing his coming to his Twitter profile and clicked the Follow button. He notice and prepared for the next day by personalizing his book and bringing it to me.
So, all I can say is HOW COOL IS THAT!!!???