Aha! Moment Comes to Winston Salem



Apparently the folks over at Mutual of Omaha' Aha Moment campaign are coming to Winston-Salem, NC in June 2011. At least two of us local bloggers have been contacted and asked to participate. So, I guess I'll be joining Kristen over at fourhensandarooster  in the Aha Moment Air Stream to share my Aha Moment - which won't be anywhere near as good as hers...

After I received the email invitation, I wrote back and asked what 'specifically' interested them in hearing from me. They pointed me to a single line in the bio of my website:  "...this stuck out to me - 'Kim Williams believes that who we are begins with what we believe and what we believe is created by what we do every day.'"


Truth is, there is a great deal of life behind those words - maybe even something worth sharing.

What Should I Read?

I recently purchased a Kindle and have seen my reading volume take a bit of an up-tick. My daughter  sent me an Amazon e-gift card for my birthday and now, I'm puzzled as to what to purchase next.

So, what should I read?

Recent reads include:

1. The Shallows, Nicolas Carr
2. The Tipping Point, Malcolm Gladwell
3. The Blood that Bonds, Christopher Buecheler
4. Full Dark, No Stars, Steven King

Please feel free to offer suggestions...

Happy Birthday to Me!

Born May 2, 1958 to William Earl and Claudia Elizabeth Williams. Youngest of three children. Pamela Earl (1952) and Jan Everette (1957). Still as cute as ever!

About Measuring Digital Marketing

Lauren Carlson over at Marketing Automation Software Guide recently sent me a link to an  article entitled "Going Beyond Opens and Clicks – Metrics to Measure" by Lisa Cramer. The article positions itself as a vote to move from less valuable metrics of measuring marketing success to more measurable and more valuable metrics tied to actual lead and revenue generation. The posture is that it is time to wake up to the need for more measurable marketing. I agree, in premise - and have some thoughts of my own. Surprise.

Let me state my bias. I work with a digital marketing agency, so my experience and focus is almost totally on online marketing. More than perhaps any other type of marketing, digital marketing is expected to be measurable. With all those technologies and codes, surely we can track the success of digital marketing. Lisa Cramer's title appears to be about the digital world - however her advice (and graphic) skews to the larger, more traditional world of marketing. I'm more focused on the digital end of things - what happens before it turns into a lead or a sale.

It is my experience that business owners (small and large), and marketing executives are already very aware of the need to measure the success of their marketing. I have never had a business leader tell me that they wanted to spend money in order to get more clicks or opens. They always want more revenue. If anyone is guilty of skewing the graph to talk about clicks and opens to measure the results of digital marketing - it is those of us who are in the industry and those who create the tools that measure that way.

What we need to be figuring out - and what businesses need to demand - is how we can best track the results of our digital marketing efforts across all platforms. Each platform or tool has it's built in analytics to measure it's results within the isolation of that particular platform. Email marketing tools will tell you delivery, opens and clicks. Social Media campaigns will report growth in fans and followers. Search Marketing will gladly calculate the number of visits to your websites. Then, your website analytics will track what happens on every page and link. The trick, and it is a bit tricky, is to practice the art and discipline of connecting each of the platforms so a cohesive line can be draw from each marketing tactic to lead generation. It is my opinion that this ability is what truly separates the few greats from the many in our industry. If you're interested in more about this, drop by and listen to a recent webinar I led for the folks over at Vortx.

Additionally, while we digital marketers are often guilty of measuring the trees (face it - tree counting is such fun) without considering the forest, companies are sometimes guilty of demanding measurement from us while failing to put in place the kinds of system integration of which Lisa Cramer speaks. The sword does have two edges. The best solution comes when both company and marketer can implement full integration to track and measure the activity and results directly related to their marketing efforts. Ms. Cramer gives several thought provoking examples of what needs to be measured once a lead enters the funnel. I would add that we need to be sure we are tracking exactly how those leads enter the funnel and the best digital marketing folks can deliver just that information.

A final nod of thanks to Lauren Carlson for sharing the article with me - now go read it if you haven't already!

Knowing You're Wrong May Be Very Right

Most of us will do anything to avoid being wrong. But what if we're wrong about that? "Wrongologist" Kathryn Schulz makes a compelling case for not just admitting but embracing our fallibility.


Intimate Musings

You are dancing again.

Yes.

Have you missed it?

The dancing?

Yes.

Yes, but I have missed other things more.

Really? What?

I have missed the attentive look on your face as you treasure me.

Treasure you? That is a bit assumptive of you.

Perhaps, but I see it tonight in your eyes.

You annoy me sometimes with you self importance.

I'm not so assured, so confident about most things. But, I know you.

Indeed you do.

Dance with me.

I already am.

Do you love me?

Always.

I'm glad.

So am I, eventhough it keeps me forever troubled.

Troubled?

Perhaps unsettled would be a better word.

If you were not unsettled by me, you would be worthless, you know.

Yes, and sometimes I get tired of the desire, the longing, the …

Amusement?

You make me smile.

I make you laugh.

And dance.

I dance for you.

Thank you.

You make me laugh.


I know. I know. Dance.


An Exacting Dinner

Because of  my involvement with the Marketing Summit 2011 tomorrow in Greensboro, NC, I had the privilege of dinning with Jeffery Rohrs of Exact Target this evening.

Based on our conversation about Subscribers, Fans and Followers, I'm excited about his key note presentation tomorrow. I hope you can attend.

You may remember that the folks at Exact Target brought us one of the most viral info-graphics around last year.


Back Yard Burger Discounts...Revealed



Over the last month, I've eaten at the local Back Yard Burger 3-4 times. I've been waited on by the same, polite young man, and each time I've notice that he ended my transaction by swiping a card through the reader. He would then hit a few keys and a 10% discount would be applied. I kept thinking he had made a mistake or they were running some kind of special - then last night it hit me.

He's giving me a senior citizen's discount.

Maybe I'll shave the beard...or just claim proudly Old Guys Rule!

Real Men Don't - Really

In 1985, at a time when society was struggling with gender based issues and books like "Why Men Are The Way They Are" and "The Hazards of Being Male" were attempting to lead men (and women) in another direction - I wrote the following story.

“The Land of The Nams and The Nims”

Once, long ago, in a far away land there lived an odd group of people. They lived much the way we do, eating, sleeping, playing and such things, but in this land there where two types of people, the Nams and the Nims. Oddly enough, the only difference between the Nams and the Nims was a simple steel plate.

You see, when a new child was born, it was decided if that child would be a Nam or a Nim. The Nams were the rulers. They made all of the important decisions, did all of the hard work and were served by the Nims. Both the Nams and the Nims where born exactly alike, small hands, round hairless faces, big brown eyes and most importantly, with a small hole in their chest, right over there heart. It was a dangerous hole, because, as every Nam knew, if anyone touched your heart, you would surely die. Thus, those that were picked to be Nams had a steel plate fixed to their bones over their heart hole. This made it safe for them to rule, of course,”

“On one day, a young Nam named Ned was following the instruction of his teacher. ‘Remember, Ned,’ he said with a strong huffy voice, ‘Your job will be very important and you must always remember to hold your head high and work hard.’ ‘Yes, sir,’ the young Nam replied. As they walked down the hall, two young Nims passed them and quickly entered a room off the hallway, laughing as they went. “What are they doing in there,” Ned asked? “Just silly Nim stuff, cooking, cleaning… Don’t worry about,” grunted the teacher. At that moment another Nam ran up, “Master Teacher,” the young Nam excitedly announced, “there is trouble in the outer garden! A dragon I believe!” Well, before Ned knew what happened, the teacher and the messenger had left Ned there, standing alone in the hall. “Figures,” Ned thought, “I miss everything.” Ned turned to head back down the hall to the small room he kept, when Ned passed the door the young Nims had entered and heard them laughing again. Then Ned had a thought, a clever little thought. “I bet I can find out what they are doing,” Ned reasoned. Without another thought, Ned ran down the hall to the boiler room and slipped inside. Making sure no one had followed; Ned closed the door, and grabbing a chair, the young Nam climb up and into an air ventilation pipe. Ned knew the way, and soon had crawled into the pipe directly back to the Nim room and was peering down the vent at them. Teacher was right, they were cleaning, washing dishes, and stacking towels, and all the while, they would laugh and giggle with each other. Ned was a little disappointed, but figured that The Master was right. Nims were silly and less interesting than Nams. “It was good to be a Nam. It is good to rule,” Ned thought, and touched the plate over Ned's chest proudly and started to slowly crawl back down the pipe. Then Ned heard a scream come from the room below. Ned looked quickly. One of the small Nims had been hurt. It looked like a tray had fallen and hit its head, cutting the Nim's face. The small Nim knelt to the floor and cried. Then Ned saw the most peculiar thing. The older Nims moved close  and gathered around  in a circle. One by one, they reached out to the Nim and, to Ned's disbelief, touched the Nim's heart hole. Ned gasped. “They are going to kill...” Ned's mind raced, “What should I do?” But, the little Nim did not die. Instead, as each one touched the heart hole heart, the Nim began to feel better. The young Nim stopped crying, stopped bleeding and soon they were all laughing and singing again.

Ned looked down at the steel plate that separated the heart from all others, and wondered...

I Need More Pressure!



A couple of years ago, I took a creative writing class. One of the techniques we discussed was the idea of scheduling  time to write everyday. The idea is that just as the sculpture needs a block of raw stone from which to create, the writer needs a block of raw words from which to create and develop their craft. I've practiced this technique off and on and have seen it work. Another way to 'see' this is to think of those regular pieces of writing as drops into a pool. Before we can swim we need to fill the tank.

Lately, when I sit to write I often experience something best described as emptiness...a lack of words and ideas. Reflecting on this I wonder this: I often tweet and write status updates when I am struck by a creative thought or idea that I think is worth sharing. Once it is shared, I tend to move on to the next thought. So, I wonder, does the instant sharing of nuggets of creative writing via Social Media rob the the creative mind of the inspirational pressure of accumulated ideas? Do we keep our vessel empty?

Have you ever experienced this?