Before the days of Starbucks, when cell phones came with shoulder straps and discount compact disks could be ordered from a foreign land known as Columbia – fine coffee came mail order from Gevalia.
Gevalia (not unlike its beefy cousin Omaha Steaks) was the market leading - direct to your home -brand for fine coffee. Gevalia’s coffee could be had as a subscription, delivered directly to your door via the convenience and speed of the US postal service. All one had to do was fill out the paper order form, stamp it and mail it in (no pesky internet back in those days) and for those lucky customers who watched the limited special offerings, one could grab a free coffee maker or drink ware set.
Today’s Sunday Coffee Cup is the lone survivor of our Gevalia period. At some point we acquired a set of “limited edition imported fine porcelain mugs.” This one fossil remains, a remnant of Swedish descent bearing the gold seal and commission “”By Appointment to His Majesty The King of Sweden.”
Thus I hoist the standard of the royal coffee of old and hereby proclaim, “Dang! I’m getting old.”
(note: Gevalia appears to still be in the business of delivering coffee and stuff, only now via the web.)